- The team leveraged its partnership with Sports Revolution to negotiate a deal with Chelsea FC.

- The deal allowed for grand Royal to position itself as the Official Whiskey of Chelsea FC, as well as the use of players on their packaging, POSM, communication material and various collateral.

- Ground events were organized in 16 cities across Myanmar and reached 100,000 of their consumers at the point of purchase Unique viewing events at critical games in the EPL were organized and 1,000 CFC fans attended. Top 50 customers (retailers & wholesalers) to London to view the Chelsea game at Stamford Bridge.